Danger zone

The Danger zone has one action: Delete all data, owners only. Non-owners who open it see a Locked panel.

Transferring ownership, removing onboarding samples and re-running onboarding live elsewhere; pointers below. Deleting the workspace as a whole isn't exposed in the UI.

Delete all data

Permanently wipes the rows listed below. Confirmation gate: you must type DELETE ALL DATA (case-sensitive) before the button is enabled.

What is removed:

• All feedback, themes, features, and initiatives
• All releases, outcomes, and roadmap items
• All accounts, personas, products, and modules
• All team members and teams
• All AI-generated insights, embeddings, and activity logs
• All junction table links (Golden Thread connections)
• Integration connections (stored provider credentials)

What is preserved:

• Your account and the workspace itself
• Your API keys and settings
• Entity naming customizations
• Strategy, intelligence, GTM, sales and design-system records (objectives, competitors, launch plans, battle cards, design tokens and so on): they are not on the list, so they survive

This is not the same as deleting the workspace, the workspace shell remains.

Where the other "destructive" flows live

• Re-run onboarding: Settings → Workspace → "Re-run onboarding" (owner only; replays the wizard and preserves your API key, manually-added entities and Knowledge fields).
• Sign out: from the account menu in the top bar.
• Clean up onboarding samples: the Remove samples button on the onboarding banner (shown while sample rows still exist), or re-run onboarding with a wipe. There's no button for it in Settings.
• Transfer ownership: Settings → Members & Roles, pick Owner in another member's role dropdown (owner only; you become an admin).
• Delete workspace: not exposed in the UI. Contact support if you need it.

Related

• Account: for deleting your personal account
• Settings overview: the Workspace section hosts Re-run onboarding