Messaging

The Messaging page is the operational layer on top of positioning. Same idea as Positioning, more tactical: headlines you'd put on a landing page, objections you've heard, proof points to cite.

What you'll see

• Table: one row per framework: title, segment, headline, key messages (count), proof points (count)
• Coverage strip: drafts, published, segments covered, frameworks with proof points
• Open a row for the full framework:
  • Headline + subheadline: what goes above the fold
  • Key messages (list), 3–5 things you want them to remember
  • Proof points (list), quantified claims (e.g. "saves 4 hours / week")
  • Objection handling (list of objection + response pairs), common pushbacks with the response

Common actions

• Add Messaging button in the toolbar
• Edit any field in the drawer
• ProductSense in the toolbar: AI reviews your frameworks against positioning and the rest of the workspace knowledge block, and proposes edits

Linking

A framework can link to a persona_id (who it's for) and a competitor_id (who you're displacing). Both are optional; the competitor's drawer lists the frameworks linked to it.

Related

• Messaging API reference
• Positioning: strategic parent
• Launch Plans: consumes messaging during rollouts