Channels

Channels are the routes by which you reach customers. ProductOS doesn't run campaigns, it tracks the inventory of channels so launches and messaging can compose against them.

What you'll see

• List view: name, type (owned | earned | paid | partner), status (active | planned | paused | retired), priority (high | medium | low)
• Overview strip: channels per status
• Filter bar: type, status, priority

Row drawer

• Name, type, description, status
• Priority: how heavily this channel weighs in launch planning
• Metrics: four fixed fields (reach, conversion, cost, notes). Update them in the drawer or via the API

Common actions

• Add Channel button in the toolbar
• Edit any metric in the drawer
• Set status to retired to keep a channel for historical lookback without it reading as live
• ProductSense in the toolbar: AI reviews your channel inventory and proposes edits

Channel + launch

Launch Plans list their channels as free-text entries (e.g. "Email, Blog, Slack") rather than picking rows from this table, so retiring a channel here doesn't change existing launches. Keep retired entries around for historical lookback.

Related

• Channels API reference
• Launch Plans: where channels get named, as free-text entries