GTM
GTM Canvas
Composite single-page GTM view: active launches, messaging by segment, channel mix, upcoming releases.
The GTM Canvas is the same idea as the Strategy Canvas but for go-to-market: a one-page composite for cross-functional reviews.
What you'll see
- Active launches panel: launches with
status = planning | active | launched, sorted by launch date (up to 10), each with its status - Messaging frameworks panel: the 10 most recent frameworks, grouped by segment
- Channel mix panel: channels grouped by type (
owned | earned | paid | partner), ordered by priority (up to 15), each with its status - Upcoming releases panel: releases with
status = planned | scheduled | in-progress, sorted by date (up to 8)
Common actions
- Click a panel header → jumps to the source page for full editing
- Use the browser's native print (Ctrl/⌘+P) for a paper-friendly copy
There are no share links or Print / Export PNG actions; the canvas is an in-app composite for screen-shared reviews, so use the browser's print for a paper copy.
When to use it
Marketing-eng-sales sync, board prep, investor updates that include GTM context.
Related
- Source pages: Launches, Messaging, Channels, Releases
- Strategy Canvas: sibling composite