GTM
Launch Plans
Per-release launch coordination: checklist, channels, dates, status. Pairs with the Releases page.
A Launch Plan coordinates the GTM activities around a release: the checklist, the channels, the date, the people.
What you'll see
- List view: title, status (
draft | planning | active | launched | completed), launch date, checklist progress (done / total), channel count - Launch pipeline strip: launches per status
- Filter bar: status
Row drawer
- Title, linked release (search picker)
- Launch date, status
- Checklist: list of items, each with a task, owner, due date and a done / pending state; rendered as a task list
- Channels: list of channel names (free text, e.g. "Email, Blog, Slack")
- Notes: long-form
Common actions
- Add Launch Plan button in the toolbar (pick its release in the drawer)
- Tick a checklist item to toggle it between done and pending; add items one at a time
- ProductSense in the toolbar: AI reviews your launch plans and proposes edits
Release vs. Launch
A Release is what shipped; a Launch is how you told the world. One release can have multiple launches (e.g. soft launch to beta segment, then public launch). A launch links to at most one release, and the link is optional.
Related
- Launches API reference
- Releases page
- Channels: the channel inventory; launch plans name channels as free text, not by picking from it
- Messaging: the launch's content