Strategy
Positioning
Per-segment positioning statements: value proposition, differentiators, messaging pillars, target persona.
The Positioning page holds one statement per market segment. Each is a short, sharp answer to "why us, for this audience?".
What you'll see
- Table: one row per statement, sorted by segment: Segment, Value Proposition, Differentiators (count), Target Persona
- Coverage strip: how many statements have a target persona, how many have a value prop, and the total differentiator count
- Open a row for the full statement:
- Value proposition: the headline answer
- Differentiators: bulleted list
- Messaging pillars: title + description per pillar
- Target persona: linked to a Personas row
Common actions
- Add Positioning button in the toolbar
- Edit value prop, differentiators and pillars in the drawer; Segment is required to publish
- ProductSense in the toolbar: AI reviews your statements against the workspace knowledge block and proposes edits
Why per-segment
A single positioning collapses under multi-segment products. Enterprise needs compliance + control + procurement story; SMB needs price + onboarding + time-to-value story. Per-segment statements force you to make those trade-offs explicit.
Related
- Positioning API reference
- Messaging: operationalises positioning into headlines + objection handling
- Battle Cards: uses positioning for the "vs competitor" framing