Intelligence
Competitors
Competitive landscape with strengths, weaknesses, differentiators, and notes: feeds battle cards and positioning.
The Competitors page is the workspace's competitive inventory. Each competitor row carries enough structured info to drive battle cards, positioning, and the AI's "who wins this customer?" reasoning.
What you'll see
- List view: name, website, status (
active | emerging | declining | archived), strengths / weaknesses / differentiators (counts) - Overview strip: competitors per status
- Filter bar: status
Row drawer
- Name, website, description, status
- Strengths (list): what they do well
- Weaknesses (list): where they fail
- Differentiators (list): what makes them unique vs. you
- Notes: long-form scratchpad
- Linked battle cards, win/loss records and messaging frameworks: search-and-link pickers that point those rows at this competitor
Common actions
- Add Competitor button in the toolbar
- ProductSense in the toolbar: AI reviews the inventory against the workspace knowledge block and proposes updates to strengths / weaknesses / differentiators (review before accepting)
- Link an existing battle card from the drawer, or create one from Battle Cards and pick this competitor there
Related
- Competitors API reference
- Battle Cards
- Win/Loss: losses against this competitor surface here