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Sales Intel

Battle Cards

Per-competitor briefing for sales: strengths to lean on, weaknesses to expose, talk track, objection responses.

Battle Cards are sales-ready competitive briefings, one per competitor. The page authors them; the sales team carries them into calls.

What you'll see

  • List view: title, competitor, status (draft | active | archived), our strengths / their strengths / differentiators (counts), average rating, last reviewed
  • Overview strip: cards per status, plus how many competitors have a card
  • Filter bar: status

Row drawer

  • Title, competitor (picked from Competitors)
  • Overview: short pitch on the competitor
  • Our strengths (list), where we win
  • Their strengths (list), where they win; be honest
  • Key differentiators (list): the headline distinction
  • Talk track: what a salesperson should say verbatim
  • Objection handling (list of objection + response pairs): common pushbacks with responses
  • Criteria comparison: rate yourself and the competitor 1–5 on each of the workspace's comparison criteria
  • Last reviewed stamp with a Mark reviewed button

Common actions

  • Add Battle Card button in the toolbar (pick the competitor in the drawer)
  • Manage criteria: define the comparison criteria (name, category) every card is rated against
  • Mark reviewed: sets last_reviewed_at to now
  • ProductSense in the toolbar: AI reviews your cards against competitors, positioning and win/loss data, and proposes edits

Freshness

Freshness is read from last_reviewed_at: the list shows the date, and the Sales Canvas counts active cards not reviewed in the last 30 days as stale. Review and mark cards at least quarterly.

Related

Last reviewed 2026-09-22