# Personas

> User archetypes, who gives feedback, who benefits from features. Powers per-segment views across the app.

Source: https://productos.ca/documentation/pages/workspace/personas (last reviewed 2026-10-12)

Personas are the user archetypes that consume your product. They're the linking key that lets you ask "what does the 'platform engineer' persona say?" across every entity.

## What you'll see

- **Segment strip**: enterprise / mid-market / SMB / startup / internal counts above the table
- **List view**: avatar, name, ID, segment, role, feedback count, initiatives count, revenue impact, description; sorted by name
- **Filter bar**: segment

## Row drawer

- Name, role, segment (the API field is `company`)
- Description, goals (string array), pain points (string array)
- Revenue impact (free-text classification)
- **Linked feedback / themes / features / products / modules**: every junction the persona participates in

## Avatars

Each persona has an illustrated avatar, shown in the list and beside its name in the detail view.

- **Drawn when you save**: the first time you save a new persona, ProductSense reads its name, role, company, description, goals and pain points and chooses a look: hair, facial hair, glasses, expression, clothes and a colour. It picks a colour the workspace's other personas don't wear, so they're easy to tell apart. Skin tone is left to chance, never inferred.
- **Shuffle** (key S): click the avatar to open its menu. Shuffle draws a new variation of the same look at once and saves it; it costs nothing.
- **Redraw with ProductSense** (key R): asks ProductSense for a new look from the persona as it reads now, for example after you've rewritten its description.
- Personas created through the API, MCP, an import or a meeting get a starting look of their own until someone redraws it. Without an Anthropic key, Redraw picks a random neutral look.

The illustrations are [Avataaars](https://avataaars.com/) by Pablo Stanley, drawn with DiceBear.

## Common actions

- **New persona** button in the toolbar
- Link feedback, themes, features, products and modules from the pickers in the drawer
- **ProductSense** button in the toolbar

## How they're set

- Onboarding wizard seeds 2–3 personas from your input, each with an avatar
- Through the API, when your own systems know the archetype
- Manually, when you spot a pattern in feedback

## Related

- [Personas API reference](https://productos.ca/documentation/api/v1/reference/personas)
- [Accounts](https://productos.ca/documentation/pages/workspace/accounts): orgs the personas work at