# Battle Cards

> Per-competitor briefing for sales: strengths to lean on, weaknesses to expose, talk track, objection responses.

Source: https://productos.ca/documentation/pages/sales/battle-cards (last reviewed 2026-09-22)

Battle Cards are sales-ready competitive briefings, one per competitor. The page authors them; the sales team carries them into calls.

## What you'll see

- **List view**: title, competitor, status (`draft | active | archived`), our strengths / their strengths / differentiators (counts), average rating, last reviewed
- **Overview strip**: cards per status, plus how many competitors have a card
- **Filter bar**: status

## Row drawer

- Title, competitor (picked from Competitors)
- **Overview**: short pitch on the competitor
- **Our strengths** (list), where we win
- **Their strengths** (list), where they win; be honest
- **Key differentiators** (list): the headline distinction
- **Talk track**: what a salesperson should say verbatim
- **Objection handling** (list of objection + response pairs): common pushbacks with responses
- **Criteria comparison**: rate yourself and the competitor 1–5 on each of the workspace's comparison criteria
- **Last reviewed** stamp with a **Mark reviewed** button

## Common actions

- **Add Battle Card** button in the toolbar (pick the competitor in the drawer)
- **Manage criteria**: define the comparison criteria (name, category) every card is rated against
- **Mark reviewed**: sets `last_reviewed_at` to now
- **ProductSense** in the toolbar: AI reviews your cards against competitors, positioning and win/loss data, and proposes edits

## Freshness

Freshness is read from `last_reviewed_at`: the list shows the date, and the [Sales Canvas](https://productos.ca/documentation/pages/sales/canvas) counts active cards not reviewed in the last 30 days as stale. Review and mark cards at least quarterly.

## Related

- [Battle Cards API reference](https://productos.ca/documentation/api/v1/reference/battle-cards)
- [Competitors](https://productos.ca/documentation/pages/intelligence/competitors)
- [Win/Loss](https://productos.ca/documentation/pages/sales/win-loss): data source for what's working