# Competitors

> Competitive landscape with strengths, weaknesses, differentiators, and notes: feeds battle cards and positioning.

Source: https://productos.ca/documentation/pages/intelligence/competitors (last reviewed 2026-09-22)

The Competitors page is the workspace's competitive inventory. Each competitor row carries enough structured info to drive battle cards, positioning, and the AI's "who wins this customer?" reasoning.

## What you'll see

- **List view**: name, website, status (`active | emerging | declining | archived`), strengths / weaknesses / differentiators (counts)
- **Overview strip**: competitors per status
- **Filter bar**: status

## Row drawer

- Name, website, description, status
- **Strengths** (list): what they do well
- **Weaknesses** (list): where they fail
- **Differentiators** (list): what makes them unique vs. you
- **Notes**: long-form scratchpad
- **Linked battle cards, win/loss records and messaging frameworks**: search-and-link pickers that point those rows at this competitor

## Common actions

- **Add Competitor** button in the toolbar
- **ProductSense** in the toolbar: AI reviews the inventory against the workspace knowledge block and proposes updates to strengths / weaknesses / differentiators (review before accepting)
- Link an existing battle card from the drawer, or create one from Battle Cards and pick this competitor there

## Related

- [Competitors API reference](https://productos.ca/documentation/api/v1/reference/competitors)
- [Battle Cards](https://productos.ca/documentation/pages/sales/battle-cards)
- [Win/Loss](https://productos.ca/documentation/pages/sales/win-loss): losses against this competitor surface here