# Messaging

> Per-segment messaging frameworks: headline, key messages, proof points, objection handling.

Source: https://productos.ca/documentation/pages/gtm/messaging (last reviewed 2026-09-22)

The Messaging page is the operational layer on top of positioning. Same idea as Positioning, more tactical: headlines you'd put on a landing page, objections you've heard, proof points to cite.

## What you'll see

- **Table**: one row per framework: title, segment, headline, key messages (count), proof points (count)
- **Coverage strip**: drafts, published, segments covered, frameworks with proof points
- Open a row for the full framework:
  - **Headline + subheadline**: what goes above the fold
  - **Key messages** (list), 3–5 things you want them to remember
  - **Proof points** (list), quantified claims (e.g. "saves 4 hours / week")
  - **Objection handling** (list of objection + response pairs), common pushbacks with the response

## Common actions

- **Add Messaging** button in the toolbar
- Edit any field in the drawer
- **ProductSense** in the toolbar: AI reviews your frameworks against positioning and the rest of the workspace knowledge block, and proposes edits

## Linking

A framework can link to a `persona_id` (who it's for) and a `competitor_id` (who you're displacing). Both are optional; the competitor's drawer lists the frameworks linked to it.

## Related

- [Messaging API reference](https://productos.ca/documentation/api/v1/reference/messaging)
- [Positioning](https://productos.ca/documentation/pages/strategy/positioning): strategic parent
- [Launch Plans](https://productos.ca/documentation/pages/gtm/launches): consumes messaging during rollouts