# GTM Canvas

> Composite single-page GTM view: active launches, messaging by segment, channel mix, upcoming releases.

Source: https://productos.ca/documentation/pages/gtm/canvas (last reviewed 2026-09-22)

The GTM Canvas is the same idea as the Strategy Canvas but for go-to-market: a one-page composite for cross-functional reviews.

## What you'll see

- **Active launches panel**: launches with `status = planning | active | launched`, sorted by launch date (up to 10), each with its status
- **Messaging frameworks panel**: the 10 most recent frameworks, grouped by segment
- **Channel mix panel**: channels grouped by type (`owned | earned | paid | partner`), ordered by priority (up to 15), each with its status
- **Upcoming releases panel**: releases with `status = planned | scheduled | in-progress`, sorted by date (up to 8)

## Common actions

- Click a panel header → jumps to the source page for full editing
- Use the browser's native print (Ctrl/⌘+P) for a paper-friendly copy

There are no share links or **Print** / **Export PNG** actions; the canvas is an in-app composite for screen-shared reviews, so use the browser's print for a paper copy.

## When to use it

Marketing-eng-sales sync, board prep, investor updates that include GTM context.

## Related

- Source pages: [Launches](https://productos.ca/documentation/pages/gtm/launches), [Messaging](https://productos.ca/documentation/pages/gtm/messaging), [Channels](https://productos.ca/documentation/pages/gtm/channels), [Releases](https://productos.ca/documentation/pages/golden-thread/releases)
- [Strategy Canvas](https://productos.ca/documentation/pages/strategy/canvas): sibling composite